Kristen Miller
302.897.7442 | kristen4miller@gmail.com
302.897.7442 | kristen4miller@gmail.com
CREATIVE DIRECTOR
Creative leader with strong design skills and a business mindset. Practice positive management style, balancing guidance with trust in team. Focus on immediate needs without losing sight of larger picture. Executive-level presenter with polished verbal communication and engagement skills. Results-oriented and effective project and team leader consistently delivering increased value to business and multiple stakeholders.
Team Leader | Collaborator | Strategic | Design Expertise | Brand Execution | Brand Management |
Brand Integration | Brand Identity Systems | Go-to Design Resource | Active Learner | Executive Level Communication |
Process Improvement | Employee Engagement
Brand Integration | Brand Identity Systems | Go-to Design Resource | Active Learner | Executive Level Communication |
Process Improvement | Employee Engagement
PROFESSIONAL EXPERIENCE
Chase | Wilmington, DE
Creative Team Lead (May 2022 - August 2024)
Managed the Home Lending designers and writers for the internal brand team. Was responsible for ensuring on-brand executions across different touchpoints. Collaborated with the creative team, clients and partners to provide best-in-class results. Identified opportunities to extend marketing efforts. Established and implemented processes to streamline workflow. A proactive leader that adapted to changing needs quickly.
Creative Team Lead (May 2022 - August 2024)
Managed the Home Lending designers and writers for the internal brand team. Was responsible for ensuring on-brand executions across different touchpoints. Collaborated with the creative team, clients and partners to provide best-in-class results. Identified opportunities to extend marketing efforts. Established and implemented processes to streamline workflow. A proactive leader that adapted to changing needs quickly.
Upper-funnel email campaign resulted in:
• 92% lift in first time visits to site (vs. LY YTD) and a 130% lift (vs. LY YTD) in generated leads
• 17% lift in open rates and a click increase of 18% for emails
• 92% lift in first time visits to site (vs. LY YTD) and a 130% lift (vs. LY YTD) in generated leads
• 17% lift in open rates and a click increase of 18% for emails
Existing Chase customers save message campaign resulted in:
• 77% lift in open rates for emails
• 67% lift in response rates for digital ads
• 129% lift from Jan-Apr ’24 on leads
• 77% lift in open rates for emails
• 67% lift in response rates for digital ads
• 129% lift from Jan-Apr ’24 on leads
New software testing: Beta-tested new software, Stensul, providing real-time feedback to developers.
• Speed-to-market exploration increased efficiencies through reduction in errors, faster release times, and tighter Brand expression alignment.
• Result: Brand Division adopted Stensul. Consumer and Community Banking’s 8 lines of business realized efficiencies including error reduction, faster release times and quicker speed to market. Communicates with 82MM customers and 6.4MM small business customers faster.
• Speed-to-market exploration increased efficiencies through reduction in errors, faster release times, and tighter Brand expression alignment.
• Result: Brand Division adopted Stensul. Consumer and Community Banking’s 8 lines of business realized efficiencies including error reduction, faster release times and quicker speed to market. Communicates with 82MM customers and 6.4MM small business customers faster.
Process improvements to drive efficiencies
• Flexible and adaptable onboarding procedure that was utilized by other leaders for new hires
• Simplified branded templates for consistency, reduce errors and support speed-to-market
• Created tools for new efforts by establishing guidelines for new image libraries projects
• Flexible and adaptable onboarding procedure that was utilized by other leaders for new hires
• Simplified branded templates for consistency, reduce errors and support speed-to-market
• Created tools for new efforts by establishing guidelines for new image libraries projects
Bank of America | Wilmington, DE
Creative Team Lead (2004-2022)
Managed the Bank of America Consumer Statement Channel team within ECS, the 200+ person internal creative agency. Years of brand leadership experience, on-brand solutions as a steward of the visual identity. with proven ability to meet deadlines with properly built deliverables. Created a positive, supportive work environment. Identified and aligned employee strengths to projects. Pushed their creativity to help them flourish. Go-to design resource for key high-profile creative projects.
Creative Team Lead (2004-2022)
Managed the Bank of America Consumer Statement Channel team within ECS, the 200+ person internal creative agency. Years of brand leadership experience, on-brand solutions as a steward of the visual identity. with proven ability to meet deadlines with properly built deliverables. Created a positive, supportive work environment. Identified and aligned employee strengths to projects. Pushed their creativity to help them flourish. Go-to design resource for key high-profile creative projects.
• Brand and Rebrand: Extensive knowledge of the ever-evolving brand, sub-brands and integrated campaign efforts that have their own unique design, image and language guidelines. Stress-tested new branding in a variety of ways, including logo usage, imagery, color and print testing.
• Building Relationships: Establish productive relationships with clients and partner agencies and within the internal agency. Make it a point to connect with others on a personal and professional level. Understand the importance of
clear communication for creating a positive and effective work environment.
clear communication for creating a positive and effective work environment.
• Bilingual Work: Outputs produced in both English and Spanish, which need to account for varying lengths of copy, multiple timelines and photographic considerations.
Smithsonian National Museum of the American Indian (NMAI) | Visual Information Specialist | New York, NY
The National Museum of the American Indian is part of the Smithsonian Institution and is dedicated to the life, languages, literature, history and arts of Native Americans of the Western Hemisphere.
VOLUNTEER EXPERIENCE/ COMMUNITY INVOLVEMENT
• Friends of Wilmington Parks: Worked with a team that designed a new logo, rebranded materials and brand guidelines
• Delaware Center for Horticulture - Logo redesign and Rebrand: Rebranded print material. Digital will be updated.
• AIDS Delaware: Designed Red Ribbon Runway event invitation
EDUCATION
New York University New York, NY
Digital Marketing Strategy & Execution Summer Intensive
New York University New York, NY
Digital Marketing Strategy & Execution Summer Intensive
Alfred University Alfred, NY
B.F.A., Concentration in graphic design
B.F.A., Concentration in graphic design